SECO has announced the signing of a agreement with the BDTA (Federal Association of Tobacco Wholesalers and Vending Machine Operators in Germany), which represents the companies in Germany operating in the tobacco vending machine sector.
This long-term cooperation will run for a minimum of 11 years and position SECO at the front of telemetry solutions, delivering predictive sales management, remote maintenance, monitoring services, innovative cashless payment integrated with age verification via girocard and dynamic content management. The collaboration is set to connect over 200.000 devices in the tobacco vending machine sector, which will unlock new opportunities for operational efficiency and smarter management.
Added value and benefits of this solution are enhanced by the implementation of Clea Vend, SECO’s AI and IoT-driven vending solution, which enables the upgrading of even traditional vending machines with IoT technologies, edge computing and big data analytics. Clea Vend paves the way for innovation in the vending machine industry, shifting focus from the machines themselves to high-value service offerings driven by smart connected products that deliver exceptional benefits to the end customer.
The collaboration not only prepares the sector for the future but also offers companies operating in this field tangible, value-added advantages. These benefits aim to provide a unique opportunity to improve process efficiency, with the goal of reducing operating costs and optimising machine performance. All of this is made possible through integrated solutions that streamline processes and enable fast, secure, cashless transactions. Additionally, the integrated age verification feature enhances customer experience, making the sales process quicker and optimised, promoting customer loyalty and stimulating repeat purchases.
The agreement is part of a long-term cooperation already established between the parties through a previous framework agreement on hardware supply, under which SECO committed to providing innovative solutions for vending machines and ensuring long-term operational continuity. SECO will not only provide customers with the described functionalities but also operate and maintain the corresponding servers on their behalf, ensuring the required services. Furthermore, the company guarantees very high availability of these services throughout the entire chain, from the device to the front end.
“I am delighted to welcome this extended partnership between SECO and BDTA, and I am very confident that SECO, with its established experience in the vending business, is the perfect partner for BDTA and its associates to continue developing a successful future together. I am looking forward to continuing our fruitful collaboration and deepening it even more in the upcoming months and years,” said Stefano Baggio, thee managing director of SECO Northern Europe.
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