Part 2: More US broadband predictions as we approach 2025

Viewpoints

With the recent election behind us, there’s a noticeable shift in broadband industry sentiment.

By: Jason Malmquist, EVP, Head of Software and IT Services Business at CHR Solutions

To read the first part of this viewpoint series, click here.

Following the election, industry stakeholders are cautiously optimistic now about potential improvements in financing conditions, strategic network expansion, and the evolving competitive landscape. As we look to 2025, several key trends and challenges are emerging in the broadband industry; here are my top predictions.

1. Interest rates and cost of capital could stabilize

With political uncertainty temporarily out of the way, there’s hope for a more stable economic environment. We could see a reduction in interest rates and cost of capital. This would encourage providers to think more strategically about network investments. With financing a significant constraint over the past few years, any decrease in these costs could empower broadband companies to invest more confidently in their infrastructure.

2. Renewed focus on operational efficiency

During 2024, there were slower network buildouts and a shift toward operationalizing existing networks. Providers turned their attention to converting network passings to paying customers, a trend that’s likely to continue in 2025. While some new builds may resume, the frenetic pace of 2023 will not return. Instead, ISPs are looking at ways to optimize customer acquisition and improve ROI on existing networks. Expect to see targeted buildouts where demand is highest and a continued emphasis on streamlining operations.

3. Consolidation in the broadband space

A significant buzzword for 2025 is consolidation. Industry players and analysts are predicting that we’ll see more mergers and acquisitions this year because the convergence of high infrastructure costs and increased competition is driving many smaller providers to consider alliances or acquisitions as a way to stay competitive. Interestingly, even some co-ops—historically resistant to merging—are discussing consolidation. While co-op mergers may still be unlikely, this growing dialogue indicates that the landscape could shift as companies look for ways to scale efficiently and meet demand.

4. Starlink’s growing influence

In a surprising turn, Starlink’s influence on the broadband sector is growing. Providers are voicing more concern about the competitive threat posed by Starlink’s satellite internet service, especially with recent reports indicating that Starlink wasn’t significantly included in many broadband plans but may soon become a viable part of the ecosystem. While it’s not poised to replace traditional ISPs, Starlink’s coverage and appeal in underserved areas has made it a real competitor. In light of this, ISPs may need to reconsider their strategies, especially in rural regions where Starlink can offer a viable alternative.

5. Increased automation in service delivery

Indications are that during 2025, we will likely see a push toward greater automation in service delivery. From order processing to scheduling, the demand for seamless customer experiences is fueling automation across the board. Providers want to streamline the entire sales and onboarding process—from self-order systems to door-to-door sales tracking, shortening timelines and improving service reliability. The belief is that enhanced automation will enable ISPs to handle higher customer volumes more efficiently, driving both cost savings and customer satisfaction.

6. Rising cybersecurity threats for ISPs

Cybersecurity is no longer just a concern—it’s a critical risk that ISPs must address. Today’s cyber threats are sophisticated and coordinated, often executed by criminal organizations with ample resources and expertise. Smaller ISPs, especially in rural or underserved areas, are particularly vulnerable, as they may lack the IT infrastructure and security staff to defend against targeted attacks. These risks are significant: a security breach can lead to prolonged service outages, loss of customer data, and lasting damage to a company’s reputation. Therefore, ISPs need to prioritize cybersecurity, incorporating more advanced defenses and, ideally, dedicated teams or partnerships to mitigate these threats.

In summary …

The broadband industry will be defined by strategic expansions, a focus on efficiency, competitive pressure from satellite providers, and the urgent need for cybersecurity in 2025. It’s a complex environment, but with the right mix of innovation, automation, and strategic planning, providers can capitalize on opportunities and address the emerging challenges. By staying adaptable and vigilant, ISPs can navigate the evolving landscape and continue to deliver essential connectivity to their customers.

Click here to read Part 1: Some broadband industry predictions as we approach 2025 by Bob Bartz, VP of engineering at CHR Solutions.

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