A new market intelligence report indicates that Mac market share grew at a faster rate that the top three PC brands during the final quarter of last year.
Apple also dominates the AI-capable computer market, with a 45% share against 15% for the nearest Windows PC competitor …
Mac market share
While Apple holds only a 10% share of the overall PC market, putting it in 4th place behind Lenovo, HP, and Dell, Canalys says it it enjoyed the largest growth in Q4 2024. The company also thinks it is well placed for future growth in the enterprise sector.
“Apple finished strong in Q4 2024, significantly outgrowing the top three vendors and achieving a 10.2% market share in the total PC market and 45% share in the AI-capable PC market,” added Jessop. “Apple’s channel strategy continues to evolve as they announced the Apple Partner Network, launching later this year. This revamped program simplifies partner tiers and aims to take a share in the Enterprise segment while providing the necessary services to handle customers. The program highlights Mac’s compatibility and scalability within the Enterprise environment, concerns which have previously kept them out of the segment.”
Canalys says Lenovo leads the overall PC market.
- Lenovo: 25%
- HP: 20%
- Dell: 15%
- Apple: 10%
- Asus: 7%
- Acer: 6%
- Huawei: 2%
- Microsoft: 0.4%
- Others: 15%
Apple leads in AI-capable PCs
When it comes to AI-capable PCs, defined as those with an AI-specific chip, Apple dominates.
For the full year 2024, 17% of PCs shipped were AI-capable, with the biggest winners being Apple at 54% [sic?] share, followed by Lenovo and HP at 12% share each.
Note: Canalys says 54% in this sentence but shows 45% in the graphic and says 45% elsewhere – we’ve reached out for clarification.
The firm thinks AI capabilities aren’t a big deal right now, but expects them to play an increasingly important role over time.
Although AI capabilities are not a primary purchasing driver, improved AI processor performance will make personalized experiences and productivity gains increasingly important and expected. Over time, this could influence brand loyalty, shaping customers’ decisions for future device upgrades.
But Trump’s tariffs could threaten PC growth
Canalys says that while the overall PC market is strong, largely driven by enterprise companies being forced to replace older models due to Microsoft ending support for Windows 10, Trump’s 10% tariff on all imports from China is a threat.
Looming trade policy shifts in the US […] could hamper the upcoming commercial refresh cycle and dampen an already muted consumer outlook. So far, the Trump administration has placed a 10% tariff on all Chinese imports, which accounts for a significant majority of laptops shipped to the US.
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