DJI is now a…car charging company?

DJI, the company best known for its dominance in the drone market, has just entered a new realm: car charging. The release of its DJI Power 1.8kW Solar/Car Super Fast Charger and DJI Power 1kW Super Fast Car Charger marks a bold step into the world of renewable energy and off-grid power solutions. But what does this move signify for the company, and how does it fit into DJI’s broader strategy of diversification?

DJI’s diversification comes at a time of political pushback

While DJI has long been synonymous with drones, it hasn’t been smooth sailing. The company has faced significant political scrutiny, particularly in the U.S., where some politicians have stoked fears about data security and the potential for DJI’s drones to be tools of espionage. These concerns have led to restrictions on DJI products by U.S. government agencies and created a challenging environment for the company to operate in its primary market.

In some cases it’s been in response to poltitics — and in some cases it’s plain, smart business diversification. But especially in recent years, DJI has leaned into expanding its product portfolio beyond just drones. Its Osmo series of handheld gimbals and cameras was an early indication that the company wasn’t content to put all its eggs in the drone basket.

The DJI Power Series, which includes portable battery systems like the Power 1000 and Power 500, further underscores this shift. By expanding into adjacent industries, DJI is insulating itself from the political turbulence and demonstrating its prowess in battery technology and consumer electronics.

The DJI Power ecosystem

The new chargers build on the foundation of the DJI Power Series, which launched in mid-2024 to capitalize on over a decade of DJI’s expertise in battery development.

And in January 2025, DJI added new products to that lineup, which are:

• DJI Power 1kW Super Fast Car Charger: Designed for road trips and everyday use, this charger connects to a car’s electrical system to recharge the Power 1000 battery at up to 1,000 watts during a drive. It also offers reverse charging, enabling the Power 1000 to prevent car battery drain.
• DJI Power 1.8kW Solar/Car Super Fast Charger: Aimed at RV enthusiasts and off-grid adventurers, this charger can simultaneously draw power from an RV alternator and solar panels, delivering up to 1,800 watts of solar energy.

Both chargers integrate with the Power 1000 and its expansion batteries, which can provide up to 11,264 Wh of backup power in a home or mobile setting. These features position the chargers as versatile tools for travelers, homeowners and anyone looking to reduce their reliance on traditional energy grids.

Why energy?

DJI’s foray into energy solutions makes sense when considering its technological foundation. The same battery innovations that power drones can be repurposed for other applications, such as portable energy storage and solar integration. Plus, the move also aligns with global trends toward renewable energy and eco-friendly living.

By offering products that cater to RV users, off-grid enthusiasts, and households in need of backup power, DJI is tapping into a growing market that values sustainability and flexibility.

The product launch into the car charging space also makes it clear that DJI does not merely want to be a drone maker — it’s a technology company with aspirations to impact multiple industries. And sure, DJI will continue to make new drones. In recent months — DJI gave us three incredible new consumer drones that touch various skill levels and price points: DJI Neo, DJI Flip and DJI Air 3S. It also has been forging ahead in the enterprise drone space with products like the new DJI Matrice 4 Series.

This diversification could also mitigate risks as DJI continues to face geopolitical challenges. While drones remain the company’s bread and butter, products like the Power 1000 and its super-fast chargers could ensure that DJI stays relevant, no matter how the political winds shift.

And as far as these new DJI Power products go, consumers now have more DJI stuff to get their hands on. Whether you’re a road tripper, an off-grid adventurer, or just someone preparing for the next power outage, DJI’s new chargers could be a source of reliable energy in a portable, eco-friendly package.

As DJI continues to evolve, one thing is clear: this is a company that won’t be grounded anytime soon.

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