Businesses recognize that their applications need to be scalable and highly available with zero user downtime. This increases the priority for VMware Cloud Service Providers (VCSPs) to provide scalable, reliable networking and load-balancing capabilities that can respond on demand. The VCF Advanced Load Balancing Services Go-To-Market kit can help you capture this opportunity.
Scalability and High Availability Challenges
Enterprises manage a diverse range of applications across their environments, requiring higher levels of availability and resilience to meet the demands of digital services and deliver a seamless end-user experience. Traditional hardware or appliance-based load balancers (LBs) struggle to keep pace with cloud environments and modern applications’ scalability and performance needs.
All of this leads to disrupted application availability and a slower time to launch new digital services.
Networking and Load Balancing Services Available
As a VMware Cloud Service Provider (VCSP), deploying VMware Cloud Foundation equips you with a range of built-in networking and load-balancing capabilities that fulfil many standard customer needs. However, in today’s evolving cloud landscape, customers are increasingly requesting advanced load-balancing services that go beyond the foundational capabilities—often driven by specific application performance requirements, complex traffic management needs, or scalability demands.
This growing demand for sophisticated load balancing is a strategic opportunity for VCSPs to expand their service portfolio and increase revenue. By incorporating the VMware Avi Load Balancer Add-On to VCF as an advanced service, you can meet these needs with powerful, enterprise-grade load balancing features such as:
- Advanced traffic routing,
- Local server load balancing,
- Global server load balancing (GSLB),
- Kubernetes Ingress,
- Web Application Firewall and
- Application Analytics
Not only does this approach satisfy a key customer request, but it also allows you to differentiate your offerings from competitors by delivering added value. This move creates a revenue-generating avenue, as customers are often willing to invest in premium solutions that enhance their application performance and resilience. By packaging VMware Avi Load Balancer as an advanced service, you can establish it as an essential upgrade option for customers looking to scale effectively in a hybrid cloud environment, thereby capturing additional market share and driving growth for your business.
Why Avi Load Balancer Add-On for VCF Matters
As a VCSP, you’re already familiar with the importance of keeping up with the demands of modern, cloud-based applications. Enterprises today require solutions that can ensure high availability, superior performance, and rapid scalability. However, not every VCSP has the tools or resources to craft the messaging and marketing needed to showcase these capabilities to potential customers. That’s where the Networking and Load-balancing GTM kit comes in handy.
This new GTM kit is specifically designed to:
- Equip VCSPs with deep technical insights into VCF Networking and the Avi Load Balancer, ensuring that you have the knowledge to position these offerings as mission-critical to your customers.
- Provide ready-to-use marketing collateral so you can easily promote these services to your target audience.
- Accelerate time to market by giving you the information you need in one place, helping you shorten the sales cycle and close deals faster.
How the GTM Kit Can Drive Incremental Revenue?
This GTM kit is more than just a collection of resources, it’s a launchpad for VCSPs to expand their service offerings, attract new customers, and grow revenue streams. Here’s how you can leverage the kit to your advantage:
Some Statistics
Total Average Time Required to Scale Load Balancing Capacity (Number of days)
Three-Year Cost of Operations (Cost per organization for three years)
Start Marketing Your Services with Confidence
The Go-to-Market Kit empowers VMware Cloud Service Providers with the tools they need to promote and sell these essential solutions confidently. By using the GTM kit, you’ll be better positioned to engage customers, showcase the benefits of VMware’s advanced and critical networking capabilities, and ultimately grow your business.
If you’re ready to take your marketing efforts to the next level and drive greater customer value, dive into the VCF Advanced Load Balancing Services Go-to-Market Kit today. It’s time to accelerate your go-to-market strategy and transform how you deliver services in the digital era.
Get access to the Go-To-Market kit:
Broadcom Advantage Pinnacle and Premier partners are encouraged to leverage the resources afforded to them by Broadcom to brand and refine their services for a competitive edge. The GTM kit is only available to Pinnacle and Premier partners, find out what’s in the kit guide here. As a Pinnacle or Premier partner in the Broadcom Advantage Partner Program, you can request access to our VCF Advanced Load Balancing Services Go-To-Market kit to differentiate and monetize your solution.
