Posted by Robbie McLachlan, Developer Marketing
In our latest film for #WeArePlay, which celebrates the people behind apps and games, we meet Mesty and Garri – the husband and wife duo who created Tentang Anak. Their app helps parents across Indonesia navigate their parenting journey with confidence: with a focus on child health, growth tracking, and providing accessible expert consultations.
What inspired you to create Tentang Anak?
Mesty: I saw so much misinformation about child health and parenting, especially in Indonesia where there’s a huge gap between the number of pediatricians and children. I wanted to provide parents with reliable, accessible information that could help them raise healthy, well-rounded children, allowing them to feel confident and calm in their parenting journey.
Garri: For me, it was about seeing the need for a one-stop solution for parents. Everything was scattered—pregnancy, growth tracking, expert advice—and I realized we could create something that brings it all together in one place. I wanted to build a platform that supported parents, especially in remote areas, with everything they need to raise their kids with confidence.
How does Tentang Anak ensure that the expert advice is both accurate and accessible to parents in remote areas of Indonesia?
Mesty: We make sure to partner with a team of highly qualified pediatricians, psychologists, and child development experts to ensure our advice is accurate and up-to-date.
Garri: Exactly, staying current with the latest research and best practices is crucial. Misinformation can have a huge impact, especially when it comes to child health. Parents often turn to social media or unverified sources for answers, which can lead to confusion or even harm. By partnering with qualified experts and constantly updating our content, we make sure that parents get accurate, reliable, and timely advice. This is especially important in remote areas where access to healthcare professionals can be limited.
How has Google Play supported Tentang Anak?
Garri: Google Play has provided us with the tools and support to optimize our app’s performance and engagement. From using Google’s analytics and A/B testing to improve the user experience, to the seamless distribution through the Play Store, Google has been a key partner in scaling Tentang Anak and making sure parents across Indonesia can access the app.
What is next for Tentang Anak?
Mesty: We’re focused on expanding our reach across Indonesia, ensuring that more parents, especially in remote areas, have access to the support and resources they need. We’re also enhancing our app with more interactive features to keep parents engaged and informed.
Garri: At the same time, we’re expanding our offerings with products for children, including children’s books, vitamins, and skincare. Our goal is to make Tentang Anak the go-to platform and brand for all things parenting in Indonesia, and we’re excited to see how we can grow and help even more families.
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