Onomondo‘s unique software-based connectivity technology has gained strong market traction. The customer portfolio is strong and includes more than 500 companies in 62 countries, and revenue increased by 115% in 2024 (84% in 2023). A group of experienced and insightful investors make up the ownership group, and Onomondo has already secured the capital needed for future growth. The market is vast and characterised by the traditional approach of telecom companies, and Onomondo continues to challenge the established players, notably in 2023 with the launch of the purely digital SIM card, SoftSIM.
In light of this, Onomondo’s co-founder and former CEO, Michael Karlsen, will transition to the role of co-founder, focusing on Onomondo’s key relationships among customers and partners, particularly large, global partnerships.
“Onomondo’s potential is immense and l’ve been looking forward to a situation where I could work more with the future, major partnerships, and the long term. This aligns with my strengths, it’s a position we’ve now created for ourselves as a company, and it will now be the center of my role. I want to spend all my energy on the relationships that are the most strategically important for Onomondo, and now we have a new CEO who brings exceptional strength across other critical leadership areas that are also crucial for Onomondo’s next phase of growth,” says Michael Karlsen.
Taking the CEO position is Rasmus Jensen, who joins from his role as chief revenue officer at Templafy, a company whose growth journey can be compared to Onomondo’s. Rasmus Jensen was at Templafy for more than eight years, during which time Templafy grew by 5000%, establishing itself as one of Denmark’s great entrepreneurial success stories. Before that, he served as CCO at Mofibo, and before that he spent eight years at TDC, giving him experience in the telecom industry, although Onomondo operates in a different space and with a different perspective. Onomondo’s overall direction is about simplifying loT telecom solutions for companies, and transforming them into software that drives growth and efficiency across multiple areas, delivered as a service (SaaS). Rasmus Jensen’s experience makes him uniquely qualified for this role, and he carefully evaluated Onomondo’s potential before accepting the position.
“Onomondo is challenging a huge market with a unique technology and a distinctive approach of integrating with operators, made possible by two truly visionary founders. My role will primarily be to optimally optimise Onomondo’s machine for scaling, and then Michael and Henrik Aagaard can focus on the many new opportunities and continued innovations that the company is now scaled to be able to embrace and, so to speak, lay the boards far out for Onomondo’s future,” says Rasmus Jensen.
Blue Ocean
Onomondo fundamentally creates better coverage for devices that are connected to the internet. Both the devices that consumers interact with in everyday life, such as pay-as-you-go bikes from Donkey Republic or smart beer dispensers from Carlsberg, and the devices that are part of industrial supply chains, such as containers on board Maersk‘s fleet or PostNord‘s trucks. The company’s great achievement is that Onomondo has built its own core network, which is connected to almost 700 networks in more than 180 countries. The network is built exclusively for the Internet of Things (loT) and was launched in 2018. When an loT device is on Onomondo’s network, it maintains the strongest coverage and can, without friction, cross borders and switch from network to network without security risks or loss of connectivity. This explains, for example, why a company like Maersk is not only a customer that uses Onomondo to connect their global container fleet, but also holds ownership in the company and sits on its board.
“For Maersk, for example, Onomondo’s solution means that their customers can climate control their freight. If the supermarkets are short of ripe avocados, the supplier can adjust container climates to ensure that the avocados are ripe when they arrive. This is just one concrete example of how Onomondo’s technology helps save resources and reduce waste on a global scale,” explains Rasmus Jensen.
The deals in Onomondo’s market typically span several years. While the process for closing these deals can be lengthy, they provide highly predictable revenue growth when they are in place.
Chairman of the board, Jorgen Smidt, who has a long career in the telecom industry and 20+ years in venture capital, notes that Onomondo effectively operates in a Blue Ocean.
“To put it bluntly, we don’t have to compete to keep growing at 100 percent per year. Our technology is unique, the market is vast and growing, and as potential customers discover what our solutions can do, they want to work with us. We reduce costs, we eliminate friction, and we significantly enhance digital security. These have been the three main barriers to the rollout of the Internet of Things, but that’s no longer the case,” says Jorgen Smidt. Onomondo has just signed and will announce in the coming weeks an agreement that will boost growth and revenue in 2025 and also in the coming years.
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