XPENG Goes to Indonesia – CleanTechnica

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Last Updated on: 4th March 2025, 01:45 am

I just reported earlier today on XPENG’s exploding sales in February. It had 570% sales growth in February 2025 compared to February 2024. Now it’s entering another big market, Indonesia. Earlier today, XPENG launched in the country of 281 million.

XPENG will even produce the X9 and G6 in Indonesia in the second half of 2025. XPENG has partnered with Erajaya Active Lifestyle (ERAL) to market and sell vehicles in Indonesia.

Now, we’ve reported on XPENG’s entry into multiple markets around the world. However, it may have hit you already that that doesn’t normally come with an announcement about local vehicle production. Generally speaking, XPENG is manufacturing its vehicles in China and shipping them to these other markets. However, the company indicates that may be about to change — at least, in major markets.

“This strategy demonstrates a shift towards a more integrated, localized approach. By localizing production and integrating supply chains, XPENG aims to create a community of shared interests in global markets through technology, production capacity, and ecosystem partnerships,” the company writes. “This will enable the company to provide more efficient, customized solutions to Indonesian consumers as well as other key markets.”

Indonesia is the largest auto market in Southeast Asia. It is also where XPENG wants to focus its next phase of growth. “As Southeast Asia’s largest new car market at the million-unit level and a high-potential market, XPENG aims to build Indonesia and other markets in the APAC region into its next growth engine, propelling its global success.”

Interestingly, in this case, XPENG didn’t partner up with your usual auto dealer. Instead, it partnered with a tech retailer. Which makes sense in this new EV world, right? “As a leading player in Indonesia’s high-end technology and consumer electronics sector, Erajaya represents top global brands, including DJI drones and premium lifestyle products,” XPENG writes. “Under Erajaya’s leadership, DJI has already built a strong technological reputation and market presence in Indonesia. Building on this advantage, XPENG and Erajaya will work together to drive market education for advanced smart EVs and enhance the user experience.”

“Together, we are introducing a new era of smart, sustainable mobility in Indonesia, with an emphasis on customer experience and service excellence,” Djohan Sutanto, CEO of Erajaya Active Lifestyle, said.

“XPENG seeks partners who share the same vision and dreams. Erajaya Active Lifestyle is such a ‘new-force’ in Indonesia and a perfect fit for XPENG locally,” added Brian Gu, Vice Chairman and President of XPENG.

It all sounds very exciting. It’s hard not to get caught up in the revolutionary and futuristic language, especially combined with some good old altruistic sustainability. And why would you want to avoid getting caught up in it. That’s half the fun, at least!

“With this launch, XPENG and ERAL are set to redefine Indonesia’s EV landscape, delivering a smarter, more connected, and more sustainable mobility experience for consumers,” the smart EV producer writes. “XPENG is not only democratizing technology globally but also democratizing user experiences worldwide.” Sounds good to me. I imagine it will sound very good to many Indonesians as well.