SuperScale announced today that it has raised $1.2 million in its latest investment round, which it plans to use to build out and support SuperPlatform, its analytics platform for gaming businesses. According to SuperScale, its platform offers consistent and up-to-date data to business owners, as well as a single source of reliable insights. The company soft-launched the platform in August, and rolled it out to around 60 companies.
SuperPlatform offers non-SDK integration that collates business data from 40 sources, which is then offered in a single information pipeline. The platform also features a Command Center, which allows executives to model strategic shifts based on the data and then execute them. SuperPlatform also offers predictive modeling, data health monitoring and standardized use cases — all data useful for decision makers within gaming businesses.
Existing investors led the funding round, including Across Private Investments, LevelUp Ventures, Zero One Hundred, and Venture to Future Fund — new investor Strecko Investments also participated. According to SuperScale, SuperPlatform is already in use by 60 studios since its soft launch and has already become cashflow positive.
Ivan Trančík, SuperScale CEO, said in statement, “Apple’s privacy changes and the post-pandemic slump rocked the games industry. CEOs, CFOs and investors have been kept up at night, scrambling to implement radically different business strategies across their organizations. By consolidating essential tools and analytics into one platform, we give studios of all sizes the peace of mind to trust their business data again, while reducing the need for multiple platform tools or costly internal solutions.”
